seriously this is what my car needed(2009 JCW Coupe), my old blow off valve was starting to go bad... so i picked up this guy, this paired with a CAI will make sure everyone knows your running a turbo.
(Lake Elsinore Chrysler Dodge Jeep Ram)
If you don't mind destroying the OEM shifter boot then this thing is a snap (literally and figuratively) to install. You won't need to disassemble the center console. I just broke it off with a screwdriver. The new well pops right in with no tools. Couldn't be simpler.
Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.