Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
We are an overseas customer in Perth Western Australia and can only recommend both the service and the quality of products supplied through Out Motoring. My wife has just received her 2nd mini an electric blue F56 with black roof named "Fabian" dont ask me why but thats how they sell cars in Australia (all have names) We received several items recently and have been installed quickly and easily. Thanks for shipping overseas and look forward to buying parts and accessories to add to the looks of the car.Even my good lady wife was impressed
"Happy Wife Happy Life.
In this "internet age" we find ourselves searching for the best price we can find. All the while not thinking about the "value" of customer service. Is an extra dollar or two in your pocket worth bad service? The answer is no!
While Out Motoring offers competitive pricing, the one thing no other on-line vendor can provide is the amazing and excellent customer service provided by the Out Motoring Team.
Their responsiveness, professionalism, knowledge and ability to accommodate a customers needs are world class and second to none!
Good service DOES have "value" and it's worth paying for! So my advice is before you waste time trying to find a better price elsewhere think about what it might cost you in the long run should you encounter a problem.
It's better to do business with a company like Out Motoring which is professional, customer focused AND offers competitive pricing.
Out Motoring has set the benchmark for all other on-line retailers who have forgotten the meaning of customer service.
Advantages: Convenience, easy to navigate parts finder, superior customer service.
Disadvantages: I wish there was a bigger variety of OEM accessories (but not a deterrent for doing business).