Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
I have now one of the best Mini Cooper JCW in Switzerland, thank you Outmotoring:)
Thanks guys! I know that my first order was a small one but it was a really big deal for my Mini Clubman S.
After getting my new tires installed the Wheel Well Cover came off leaving the wires exposed to objects coming of the road. If you live in the big city like I do, that is a really big deal. Potholes, construction debris and junk can ruin tires never mind the damage that cam be done to exposed well openings.
I ordered my new cover and it was here in two days!