Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
I recently installed the aftermarket chrome interior package on my Mini 2 door coupe S. Prior to installation the carbon black interior felt dark and somewhat cheap. After installation the interior came alive. It appears much richer and bright and almost a different interior. It takes patience to install all of the pieces but it is time well spent. Highly recommended.
Ordered a quicksilver exhaust for my 2007 mini Cooper S and then found it on the competitors website for cheaper. I called and spoke with Aaron and he matched the price. I was very happy . I’ve ordered a few other parts and they have always come in a timely manner. All I would have to do is email Aaron and he would give me the tracking number right away.