Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
I've been ordering from OutMotoring.com for years and have always experienced great customer support along with fast order processing.
I purchased an RSIC6 rear GP style spoiler for my MINI R56 S. During installation, it became clear there was an issue with the fitment. I sent an email to RSIC6 (they're in Italy) and the next morning they replied. They told me to contact Outmotoring for a full replacement. I reached out to Outmotring, and by the middle of that next day they already had a new product shipped. The level of customer service was fast, prompt and excellent! The replacement spoiler is now on my car and it looks fantastic! Thanks Outmotoring and RSIC6!