Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
Bought, received, and installed. If you own a Mini Cooper... Bookmark this website. I purchase shocks for my hatchback and installed them in minutes.... MINUTES! Before I knew it they were here. I deliver pizzas and need my hatchback and it was so quick and easy. If you love your Mini like I do, this is the "Best Resource" website you can have. Owning your Mini is for the "Rich"... Love driving your Mini.... "It is a life changing experience". It is a feeling you never felt before, hard to explain... I love my girlfriend but my Mini takes me to places physically and emotionally is the only was to describe it. Mini is a "cliche"... It hold a HUGE part of my heart that can never be replaced.
My Car in the Caribbean was wrecked and i was having a lot of issues getting the parts i needed from multiple suppliers. I supplied a list of what i needed to Aaron and the rest is history, i can honestly say it has been one of the best representations of customer service i have ever had and it was clear my interest was at heart every step of the way, even a difficult last minute change in shipping was facilitated without fail. All parts were perfect and i can honestly say i have no regrets! Excellent service from and amazing team!