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MINI has faced not just the typical model changeover but also numerous production issues. First was the slower-than-expected production ramp-up in China, which limited stock of its all-new J01 electric MINI Cooper in European and Asian markets. Then there’s the recent recall and stop-sale of cars already on dealer lots. While this issue was initially thought to be much larger, it affected the brand globally and slowed sales at exactly the wrong time for MINI.
After speaking with a handful of MINI dealers globally, we’ve received mixed feedback regarding how shoppers are responding to the new models. From the small data set we have, it’s clear that each region has had very different reactions to the cars. Some appreciate the larger size of the Countryman, while others find it much too large. Many are enthusiastic about the new electric offerings, while others are... read the rest of the article here at Motoringfile.com
