shift + steer

Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.

Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.

I hope this is helpful.

Best.

John Polis

John Polis

I got the lights. Thank you so much. You guys have restored the faith in
humanity to me by sending me the lights because it was so many months
after and it could have been argued that I should have checked the box
sooner and not after 7 months. I am really floored by your customer
service! You guys are awesome!

Thank you !!! :-)

-Partha

Partha

Actually spoke to an extremely professional, but moreover knowledgeable young man about my issue....fast,easy, and good....usually you can only pick two of those, all three is rare commodity these days. Well done!

Lt. Col. S.C. Gardner
(Oak Hill Farm)

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