Although I am not ordering any parts on this visit just yet, I wanted to thank you guys for such an honest and awesome company. My best friend just ordered her NM Exhaust from you today, and she had nothing but praises for your customer service and product availability. You are definitely going to be our number one source for parts.
Love your business and your attempt to service MINI owners. One suggestion for you. When you feature a produce on the front of your emails each time, you should explain just exactly what the part is, what it does, and why a MINI owner would want to replace something on their car with it. All of us are not mechanics and might not recognize a picture of a part. As you do the site now, you always put these things in there and the copy is written as though everyone knows exactly what the part is for.
Another idea, what are the types of things that many MINI owners can do with their cars in terms of customization. Your site is so vast and the number of ideas so large, it's hard for the average person to get their arms around what you offer and why we should buy. You write as though we already know what we want when we come to your site. In actuality, many MINI owners who are not car-savvy don't even know what they might be looking for.
I hope this is helpful.
OMG! I ordered Window Rain/Wind Guards for my Mini Cooper, which, by the way, were almost impossible to find and they arrived the NEXT DAY!!! I paid Standard shipping. Amazing. I have not installed them yet but did do a test fit and they look like they are a perfect fit. THANKS SO MUCH!